The Ecuador Bird Watching logo is inspired by a design that originates from the preColumbian Manteño culture, whose people lived in this part of the Ecuador coast for 1000 years prior to the arrival of Europeans.

The logo includes a stylized version of the Guayaquil Woodpecker perched on either side of a tree with two holes that represent the spirit of the natural environment.

Thus, the logo embodies the cultural heritage of the area; the long history of honouring birds and nature by the people of Ecuador and the Guayaquil Woodpecker also symbolizes the activity of the company: bird watching.